Branding

One thing that I've loved doing this week is branding. I've gone through an app of ours, along with all of the marketing materials, and updated it to reflect our brand. Why is this important?

It increases the credibility of the brand by making things look like we care (which we really do) as well as making us easily recognizable. I've changed the way we talk about one of our programs as well as changed the look and feel for every way a customer may see it.

The program, INFINITI Personal Assistant, is pretty cool, too! Owners can call their assistant to make reservations, find the best places to get their haircut, or order their groceries for them. You can literally ask them to do anything and it's available for all INFINITI owners.

(Disclaimer: I am an employee of Nissan North America)